Kenya Put On A Pink Ribbon
“It really is something that can never be done by any one person; it has to be done by a group.”- Evelyn H. Lauder, Founder of the Estée Lauder Companies’ Breast Cancer Campaign and the Breast Cancer Research Foundation (BCRF)
It was a warm Thursday morning when I got an invitation to attend the lighting of UAP towers in support of Estée Lauder Companies’ Breast Cancer Campaign. The event would be a milestone for Nairobi city where for the first time in Kenya, a building would be lit up in pink for the whole month of October to raise awareness on breast cancer and celebrate all survivors. October is also called the Pink Month and as you read on, you will understand why.
The event took place at Crowne Plaza Hotel located in the heart of Upper Hill area where we were welcomed with food and refreshments. The set up was absolutely stunning with pink lights that illuminated the room with stunning views of the city.
From a conversation between two friends that started over a cup of coffee, the campaign was launched in 1993 by the late Evelyn H. Lauder who co-created the pink signature ribbon with her friend Alexandra Penney who was then the editor of Self Magazine.
Before the campaign began, breast cancer diagnosis instilled immense fear and little hope among those affected. The scientific understanding of its nature and how it moved through the body was still nascent; screening methods were limited and treatment options were few. Together they were able to create a movement that has up to date been able to raise $79 million globally for lifesaving research, education, and medical services.
Above is the Estee Lauder Companies Country Manager for Sub Saharan Africa, Mario Lazzaroni (left) and UAP Group MD Life Business, Jerim Otieno signing a partnership agreement between Estee Lauder Companies and UAP Old Mutual.
I was fortunate to meet some incredible women like Kate Matsaba and Kirstie Gourlay; the Country Manager, Business Development Manager and Product Manager at Estee Lauder for Sub Saharan Africa respectively. Dr. Joyce Gikunde the Founder of Lintons Beauty World also graced us with her presence.
The highlight of the night was the lighting of the UAP Old Mutual towers where we watched the magic happen from the rooftop of Crown Plaza hotel. Make sure to look out for the pink dripping lights as you drive in Nairobi, it’s quite a site!
After the beautiful lighting ceremony, we went back inside to wind down the evening.
From left to right: Loise Machira, Maureen Waititu, Sheila Benerdette, Lucia Musau, Kirsty Gourlay
I am so happy to see this new collaboration which will go a long way in sensitizing Kenyans on breast cancer. The campaign will culminate into a beautiful luncheon at the end of the month where an organisation that has been advocating for breast cancer awareness will be rewarded. Make sure to subscribe below to receive that newsletter directly to your email!
Chief Online Editor: Loise Machira
Photography: Obi Brian, Tek Production
Venue: Crowne Plaza Hotel